enter the cinnaverse

The Cinnaverse is an enchanting, chaotic place, full of all the fun creativity that young fans of Cinnamon Toast Crunch embody. It's a reflection of our real world through the lens of joyous spontaneity, made possible by Cinnamojis. These are the inhabitants of the Cinnaverse and the characteristics of all curious, mischievous, imaginative minds that make life sweeter.  We partnered with animation house CHRLX to bring the Cinnaverse to life and watch the magic unfold.

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art director: Rachel Sheeran

copywriter: Chris Weiderman
animation: CHRLX

agency: EP+Co