Bojangles broadcast and social campaign
There's now only one fish sandwich out there that's seasoned with as much bold, savory flavor, as it should be: The Bojangler.
In this campaign, that seasoning blend became the differentiator in a saturated market of basic fish sandwiches with only the flavoring of a frier grease. Our client was hungry for that special ingredient that would actually set this item apart in the sea of sameness, and the famous Bojangles seasoning being added to this sandwich, for the first time, is the flavor profile to do just that.
Our insight for the campaign inspired a franchise-wide operational overhaul to change the way this sandwich should be spiced. The answer: More Bo Seasoning, more bold flavor and it will get you hooked.