Puma in partnership with Champs Sports wanted to celebrate the launch of their new LTO Iridescent Pack. In addition to building and designing the launch programming for an in-store activation within certain Champs locations, I was tasked to design a special surprise and delight for 10 influencers, that were set to be at the main event and seed excitement through their social channels. 

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Unfortunately, a global pandemic hit, and the in-store activation was one of the many casualties. But the seed-boxes for this new iridescent collection lived on in its honor. In each Iridescent Women’s Pack we included a branded PUMA x Champs gym bag, light refraction sunglasses, crystals, and either a pair of the new Women’s Cali’s or RS-X’s.

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