puma iridescent pack launch

Puma in partnership with Champs Sports wanted to celebrate the launch of their new LTO Iridescent Pack. In addition to building and designing the launch programming for an in-store activation within certain Champs locations, I was tasked to design a special surprise and delight for 10 influencers, that were set to be at the main event and seed excitement through their social channels. 

Unfortunately, a global pandemic hit, and the in-store activation was one of the many casualties. But the seed-boxes for this new iridescent collection lived on in its honor. In each Iridescent Women’s Pack we included a branded PUMA x Champs gym bag, light refraction sunglasses, crystals, and either a pair of the new Women’s Cali’s or RS-X’s.

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art director: Rachel Sheeran

copywriter: Michelle Turpin

agency: EP+Co