An online experience we wanted
The idea was to create a digital, browser-based experience that allows us to tell our brand story, and gives our audience a chance to win an Akoya strand - as long as they could think like an original. In this world, the clasp is the key to exclusive content that will inspire, empower, and ignite a desire to become a part of the tribe of powerful women wearing Mikimoto.
Each week we would choose a different social media platform to post a clue that fans will use to decipher the next puzzle and unlock a new room. With every challenge solved, a new level would be unlocked, and the ability to explore more of the story.
Timing launch to coincide with the BlackBook event in October, we’ll post our first clue on Instagram: a photo of the clasp, paired with mysterious copy that draws in our audience, piquing their curiosity and prompting their participation. Once visitors figure out the clasp is the key, they’ll find themselves immersed in our first room—an exclusive, inside look at the BlackBook event.
As the experience evolves week to week, we’ll bring our brand story to life by sharing our history, celebrating the iconic women who have worn Mikimoto, and partnering with dynamic female influencers who help illuminate the Akoya strand in surprising, unexpected ways.